Graze Box - Nature Delivered

Delivered Boxes

I previously said how i ordered myself some boxes so that i could have primary examples of what the Graze people actually sent out to people. I documented the delivery with pictures shown below.

 When I first got the box i knew that Graze where high on the eco friendly scene and i didn't think they would use a plastic to secure the packaging closed... ( maybe look into a paper alternative? ) 

The logo and other details where printed onto the box using vegetable ink. The whole box looks a bit boring really, not eye catching and to be honest i could overlook the details as the brown just blends too easily into the packaging. 

The back states the packaging is 100% biodegradable and recyclable, along with posting information.

First opening the package i was greeted by a welcome booklet, the four graze plastic tubs and a printed picture of some chillies. 

The booklets adapted the feel of illustration and hand rendered type which was quite a surprise as the outside of the box suggests its quite minimal and not fussy.

more sketchy hand rendered type.

The second time round we were presented with a photograph of apples. Although natural and nature related it hasnt got much to do with my actual product i received likewise to my last box with the chillies. Don't even like chillies. 

The final part of the packaging is the photograph of grass under the tray where the boxes would be sat. This is quite nice and feels like the trays where placed on a patch of grass from outside.

Overall i don't really like the box. Its boring on the outside and not really relevant or consistent on the inside mixing illustration with hand drawn type. Im already thinking of ways this box would stand out more by using different coloured inks to show the logo better or even better quality printing stock to make the photographs stand out more. My main problem with the box as i used it on my desk which is pretty neat and tidy... It got in the way loads... i had to put books on top of it and then the plastic pots got in the way when they were empty. It was a jumble of annoyance.


I have a feeling a different box would work best perhaps a long style box would work better and be able to be placed around the desk a lot easier than a rectangle.