First Task:
Create a style guide which i would base around a designer within graphic design and create something to showcase what there style actually is.
Second Task:
Choose one of the given outcomes and base it on your chosen designer. It must communicate their style through your outcome.
Initial Thoughts:
I was thinking about what the brief was asking of me and the first part seems pretty easy to get on with i had a memory full of designers i could choose from however i knew i wanted to choose something a bit broad as i was dying to get back into the design scene after all the messing around with the transferring from Leeds to Hull. My first thought went to Sagmeister and his style of a hand made feel using almost any material... I thought about it but talked myself out of it as his style really was broad from photomontage to hand built signage being hung in different environments i felt it would have been quite an effort to recreate.
My second choice and probably the bigger workload of the two was 'Vault 49' and their design studio.
Research:
This was quite tricky at first i managed to source a lot of images from google and other online libraries however information on the actual people of vault 49 was quite difficult to find. I ended up using wiki and information from their website to fill my research folder full... I decided i would breakdown he 'style guide' into segments as they where such a big studio it seemed only right I choose these headings; Who are Vault 49?, The Story of Vault 49, Welcome to the office and Portfolio. I believe with the amount of knowledge built up about Vault 49 I can successfully create an accurate style guide.
How will it be executed?
Ive been thinking how this would be best done, i mean Vault 49 create a lot of public graphics and work for the likes of O2 and other big branded names. A poster i felt was too obvious and wouldn't really be the best way to show just how big the vault 49 studio is. The potential for an info graphic was huge but the research i had wasn't so much statistics as it was general facts and knowledge. I thought harder and how they don't just do one thing, they throw ideas back and forth through hand rendered graphics to digital even moving to 3D design so i wanted to try incorporate this within my style guide and thus decided to use a 'Hot Dog Fold' booklet' This is a 8 page document which can be unfolded to one A4 piece of paper. This allowed me to have 6 full pages of information along with a front and back design. The thought of it being a series of booklets struck me as best fitting, after all these guys are a big deal and i wanted it to feel like a big deal to look through their style guide.
Hot Dog Folds.
The hot dog fold i shown below its a simple process of folding and incorporating a single cut in the middle to allow the book to take the form of a turnable page document. Each page will be filled with parts of the style guide and people can flick through this at their own pace and keep it anywhere they like.
The problem i feel is that the pages will never always line up perfectly so careful folding will be needed and stock consideration would probably benefit from a less gsm weight than say card. The next problem is sorting out the imposition for the actual document.
Imposition
imposition |ˌimpəˈziSHən|noun
1 the action or process of imposing something or of being imposed: the imposition of martial law.
2 a thing that is imposed, in particular an unfair or unwelcome demand or burden: I'd like to see you, if that wouldn't be too much of an imposition.
3 Printing the imposing of pages of type.
• a particular arrangement of imposed pages: some samples of 16-page impositions.The definition of Imposition I am looking at today is '3' as it refers to the printing of pages which refers to the way the pages are layer out for when the document is to be printed. The process involves printing pages onto one big page and when folded and cut the pages will be in the correct places. The easiest way to show this would be to create the hot dog fold and draw the page numbers onto each page and then unfold the document.
The above shows you that the document wouldn't follow a simple 1,2,3 page layout with certain sides needing to be printed upside down to follow the fold to place them the right way up etc. The above is the actual layout i will be working to...
Layout
I needed to think about how the each page would be laid out and the design of how id show the information id received. I was going to do each page in the style of vault49 but i believe it lost the communicating aspect of the style guide. I decided i would create it like an editorial and just use colours commonly seen with vault49 but have each booklet information rich but in a useable and fun way. I imagined creating small booklets at first but making them seem like full scale and useable books would add a bit of a gimmick to them and increase there usability and likely have people giving them to other people to read through.
Designs
Referring back to my previous paragraph stating the headers i wanted to work towards here are my outcomes which will be turned into hotdog fold booklets when i have them printed and finished.
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| The Story of Vault 49 - How they came around and what they do. |
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| Welcome to the Office - All about the workplace and how the team work. |
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| Portfolio - Probably the easiest way to see the style of Vault49 as this is filled with current work. |
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| Who Are Vault49? - This introduces the main team of Vault49 showing you who actually keeps the place running. |
Im thinking about how to present these as i don't want to just have them laying around ready to get lost. So I've decided to create a box for which they will sit in and be kept ready to be opened up and enjoyed the box will include two compartments which will be made to fit the hot dog fold booklets in perfectly. The compartments will be then hidden with a lid created with appropriate artwork stating it is the style guide to Vault49
Box Layout
I have created a mock up of what the box could look like, it isn't to scale as i haven't printed out and measured the actual booklet but this gives you an idea of what the inside would look like each side containing two books on the style and history of Vault49.
Finalised Books
I photographed three of the books which where made up and focused the photography onto one of the books to show details. I came to a problem that was the photos didn't quite give the items i have create justice and for those wanting to view it online it loses its feel by not having the pages there in front to turn. I came to a conclusion that i should create interactive PDF's so that people could look through the booklets online at their leisure.
Final Board
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